Brandleaders (Cohort Australia Pty Ltd ABN: 54600161386) provides permission based marketing services to major high street and online brands. We provide a service designed to deliver sales leads from consumers who have consented to be contacted.
Brandleaders has wealth of lifestyle and demographic data that we collect directly and openly from consumers. We do this by publishing a variety of online consumer surveys and conducting a range of permission based direct mail and telemarketing activity on a range of different websites. Brandleaders allows consumers to engage with specific brands or categories of products and services they have indicated they wish to hear from. Brandleaders provides a range of other services to companies using our database.
One of Brandleaders’ key business objectives is commitment to open and transparent information practices – informing individuals about how we collect and use personal information and protect the information privacy of those individuals. Personal information is information about an identified individual or one who is reasonably identifiable.
Brandleaders collects personal information from individuals when they respond to one of our surveys or competitions or when they request further information from an advertiser. We collect personal information about you, your contact details, your interests, lifestyle preferences, subjects about and persons from whom you may like to receive communications and information, your interactions and communications with us including your participation in competitions and surveys.
A cookie is a small piece of computer code which remains on your computer and contains information which helps us identify your browser and previous information viewed in relation to our service. When you visit our websites the cookie records certain details including the date, time and advertising content of that site. The information we collect in this way may include your Internet service provider’s address, date and time of your visit, Pages accessed and type of browser used.
We may collect information about you from someone else but we will take reasonable steps to ensure you are aware of the information collected and the circumstances of collection.
When you visit our websites and you register or sign up we may set an anonymous third party cookie on your browser. When this cookie is set, all information that would make it personally identifiable is removed. The anonymous third party cookies allow advertisers to target or customise their online advertisements.
Brandleaders use the personal information we collect for various purposes, including:
You may opt-out of receiving any Offers and information from Brandleaders at any time simply by submitting a request in writing or under the relevant Offer or communication. You can opt out of receiving any Offers and information from a third party to whom we provide your information under the relevant Offer or communication, from that third party.
You may opt-out of receiving any Offers and information from Brandleaders at any time simply by submitting a request in writing or under the relevant Offer or communication to firstname.lastname@example.org. You can opt out of receiving any Offers and information from a third party to whom we provide your information under the relevant Offer or communication, from that third party.
Some of the recipients of the personal information, including some of our service providers, are based overseas, in a wide variety of countries (including NZ, US, EU, Philippines, India and South Africa). Before we disclose personal information to local or overseas recipients we take reasonable steps to ensure they have privacy practices that are at least as protective as the AU Privacy Principles. You consent to the disclosure of your personal information on that basis.
We may disclose personal information to any person or authority where we are required to by law.
Brandleaders is committed to ensuring security of personal information it holds. We implement a range of measures to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. Brandleaders holds personal information electronically and in hard copy form, both of our own premises and with the assistance of our service providers including the use of secure enterprise grade servers to store personal information.
If Brandleaders no longer needs your personal information we will take steps to destroy or de-identify it – although we may need to retain certain records to meet our legal requirements.
Brandleaders notes that it does not have control over information while in transit over the Internet and it cannot guarantee security of personal information during transmission over the Internet. As well, our web site may include web links to other websites. We are not responsible for and do not endorse the content of those other websites or their privacy practices. We recommend you review the privacy policies of those websites.
Brandleaders works to ensure that all personal information about you that we collect, use or disclose is accurate, complete and up-to-date. Primarily, we do this by collecting information directly from you.
you can contact us on one of the channels below, and we will use reasonable efforts to resolve your request within 30 days.
We are required to provide our reasons if we refuse your request and, if you disagree, you are entitled to ask us to make a note of the request with your information. We may charge a reasonable fee to cover our costs of responding to your information requests.
We will respond to you to discuss any concerns within 2 working days of receipt of your e-mail , call or correspondence.
Cohort Australia Pty Ltd
Level 2, 410 Crown St
Surry Hills, NSW 2010
Policy Created: 17th May 2016
Policy Updated: 28th March 2019