Brandleaders (Cohort Australia Pty Ltd ABN: 54600161386 and its UK subsidiary Cohort Global Limited CN: 07305185 & ICO: ZA059079) provides permission based marketing services to major high street and online brands. We provide a service designed to deliver sales leads from consumers who have consented to be contacted.
Brandleaders has wealth of lifestyle and demographic data that we collect directly and openly from consumers. We do this by publishing a variety of online consumer surveys and conducting a range of permission based direct mail and telemarketing activity on a range of different websites. Brandleaders allows consumers to engage with specific brands or categories of products and services they have indicated they wish to hear from. Brandleaders provides a range of other services to companies using our database.
One of Brandleaders’ key business objectives is commitment to open and transparent information practices – informing individuals about how we collect and use personal information and protect the information privacy of those individuals. Personal information is information about an identified individual or one who is reasonably identifiable.
Brandleaders collects personal information from individuals when they respond to one of our surveys or competitions or when they request further information from an advertiser. We collect personal information about you, your contact details, your interests, lifestyle preferences, subjects about and persons from whom you may like to receive communications and information, your interactions and communications with us including your participation in competitions and surveys.
A cookie is a small piece of computer code which remains on your computer and contains information which helps us identify your browser and previous information viewed in relation to our service. When you visit our websites the cookie records certain details including the date, time and advertising content of that site. The information we collect in this way may include your Internet service provider’s address, date and time of your visit, Pages accessed and type of browser used.
We may collect information about you from someone else but we will take reasonable steps to ensure you are aware of the information collected and the circumstances of collection.
When you visit our websites and you register or sign up we may set a third party cookie on your browser. When this cookie is set, all information that would make it personally identifiable is removed. The third party cookies allow advertisers to target or customise their online advertisements.
Brandleaders use the personal information we collect for various purposes, including:
You may opt-out of receiving any Offers and information from Brandleaders at any time simply by submitting a request in writing or under the relevant Offer or communication. You can opt out of receiving any Offers and information from a third party to whom we provide your information under the relevant Offer or communication, from that third party.
You may opt-out of receiving any Offers and information from Brandleaders at any time simply by submitting a request in writing or under the relevant Offer or communication to firstname.lastname@example.org. You can opt out of receiving any Offers and information from a third party to whom we provide your information under the relevant Offer or communication, from that third party.
Some of the recipients of the personal information, including some of our service providers, are based overseas, in a wide variety of countries (including NZ, US, EU, Philippines, India and South Africa). Before we disclose personal information to local or overseas recipients we take reasonable steps to ensure they have privacy practices that are at least as protective as the AU Privacy Principles and the General Data Protection Regulation 2018. You consent to the disclosure of your personal information on that basis.
We may disclose personal information to any person or authority where we are required to by law.
Brandleaders is committed to ensuring security of personal information it holds. Your data is stored in secure servers within your region and we implement a range of measures to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. Brandleaders holds personal information electronically and in hard copy form, both of our own premises and with the assistance of our service providers including the use of secure enterprise grade servers to store personal information.
Your data is retained for a period of 5 years, after this period the data will be destroyed. Your data is then held for this period of time as a proof of opt-in and proof of data supply which may be required for legal reasons.
If Brandleaders no longer needs your personal information we will take steps to destroy or de-identify it – although we may need to retain certain records to meet our legal requirements.
Brandleaders notes that it does not have control over information while in transit over the Internet and it cannot guarantee security of personal information during transmission over the Internet. As well, our web site may include web links to other websites. We are not responsible for and do not endorse the content of those other websites or their privacy practices. We recommend you review the privacy policies of those websites.
Brandleaders works to ensure that all personal information about you that we collect, use or disclose is accurate, complete and up-to-date. Primarily, we do this by collecting information directly from you.
You have the right to:
You may exercise your rights by contacting us directly and free of charge via the methods shown, indicating in the subject line "EXERCISING YOUR RIGHTS", or by written communication to the either of the addresses found below.
Your request must include the date, your name and surname(s), your specific request and address for notification purposes. In order to dispel any reasonable doubt about the identity of the person sending the request, we ask you to provide a passport or similarly identifying document, to confirm your identity.
In the event that COHORT GLOBAL has not resolved your request correctly, you may write to request ownership of the data to the Information Commissioner's Office (ICO), whose details may be consulted at https://ico.org.uk/
We will respond to you to discuss any concerns within 2 working days of receipt of your e-mail , call or correspondence.
Cohort Australia Pty Ltd
Level 20, 233 Castlereagh Street
Sydney NSW 2000
Cohort Global Limited
25 Buckingham Palace Road, Level 2, Warwick House,
Westminster, London, SW1W 0PP.
Policy Created: 17th May 2016
Policy Updated: 13th December 2018